Abandoned carts, silent sign-ups, and disappearing loyal customers are challenges most D2C brands face. Klaviyo + Superfans transforms your mobile app into an automated retention engine, capturing every customer interaction and turning it into personalized marketing that works around the clock.
Smarter Marketing with Flows
Klaviyo flows automate behavior-driven journeys, including:
Welcome series for new sign-ups
Abandoned cart recovery
Post-purchase follow-ups
Browse abandonment reminders
By responding to real-time customer actions, flows increase conversion rates, average order value, and lifetime value while reducing manual effort.
Multi-Channel Personalization
Combine email, SMS, and push notifications to reach customers wherever they are. Flows ensure messages feel timely and relevant, turning passive app users into engaged, loyal buyers.
Optimize with AB Testing
Klaviyo’s AB testing allows you to experiment with subject lines, message timing, and content within flows. Test multiple variations to see which messages drive higher engagement and revenue, then automatically send the best-performing version to the rest of your audience.
Lists, Segments, and Metrics
Lists: Static groups for newsletters or one-time campaigns.
Segments: Dynamic, behavior-based groups to target the right customer at the right moment.
Metrics & Dashboards: Track sales, retention, and engagement to measure the impact of your flows and optimize over time.
The Outcome
With Superfans + Klaviyo, your app captures every signal, flows act automatically, and AB testing ensures your marketing keeps improving. You stop chasing carts and start turning clicks into loyal customers, building long-term brand growth.