Metrics

Klaviyo’s Metrics section allows you to monitor events and user actions collected via integrations such as Klaviyo’s native tracking, API calls, or apps like Superfans. These metrics fuel analytics, automation, segmentation, and customer insights.

In this section, you can:

• Search and filter metrics

• View both system and custom metrics

• Map your custom events to Klaviyo’s standard fields

• Create custom conversion metrics

• Track user actions across platforms

Managing Metrics

Navigate to: Metrics > View All Metrics

From this screen, you can:

• Search for specific metrics

• Filter by integration (e.g., Klaviyo, API, Superfans)

• Create new custom metrics

• View activity feed

• Edit mapped metrics (used for predictive analytics)

Each metric includes a name and source icon, with additional options available via the three-dot menu for editing or removal,

Mapped Metrics

What Are Mapped Metrics?

Mapped metrics connect your custom events to Klaviyo’s standard behavior categories, enabling predictive models, revenue tracking, and standardized reporting. These mappings ensure that Klaviyo understands what your custom events represent (e.g., "Purchased" = Revenue).

You can only update these mappings twice per day.

How to Map Metrics

1. Go to Metrics > Edit mapped metrics

2. Click the dropdown next to the mapping (e.g., “Revenue”)

3. Select the appropriate custom metric (e.g., “Purchased” from Superfans)

4. Click Save

Available Mapping Categories

• Active On Site

• Added to Cart

• Added to Wishlist

• Bottom Bar Switched

• Collection Filtered

• Collection Sorted

• Collection Viewed

• Logged In

• Logged Out

• Opened kIM App

• Opened kLM App

• Purchased

• Removed from Cart

• Removed from Wishlist

• Search

• Search Result Filter

• Search Result Sorted

• Side Nav Closed

• Side Nav Opened

• Started Checkout

• Top Nav Switched

• Track Cart

• Variant Changed

• View Pge

• Viewed Cart

• Viewed Collection

• Viewed Product

Example Mappings

• Map Superfans: Purchase Event → Revenue

• Map Superfans: Added to Cart → Added to cart

• Map Superfans: Removed from Cart → Removed from cart

• Map Superfans: Product Viewed → Product view triggers or engagement flows

Choose the mapping that best represents the user behavior Klaviyo expects for each field.

View Activity Field

• Profile: The customer associated with the event.

• Metric: The name of the event (e.g., "Viewed Product," "Opened Email").

• Time: When the event occurred.

You can use the dropdown menu to filter the feed by a specific metric, and you can click the arrow next to any event to view more details.

Creating a Custom Conversion Metric

If your business needs to track actions outside Klaviyo’s default behavior categories, you can define your own conversion metrics.

Step 1: Set Name and Aggregation Type

• Name: Use a clear, specific label (e.g., “Orders from Campaign A” or “Revenue from Subscriptions”)

• Aggregation:

  • Count: Total number of event occurrences

  • Value: Sum of a numeric or monetary field (e.g., order total)

Step 2: Define Event(s) and Filters

• Select up to 5 base metrics (e.g., “Placed Order” or “Purchase Event” from Superfans)

• For each metric, optionally apply up to 3 filters to narrow down the event logic

Filter Fields:

• Property: Event attribute (e.g., ItemName, Collection)

• Relationship: equals, contains, does not equal, etc.

• Value: Specific value to filter on

Example:
Create a metric that tracks orders of a specific product

• Base metric: “Purchase Event”

• Filter:

  • Property: “ItemNames”

  • Relationship: “contains”

  • Value: “Yoga Mat”

Step 3: Preview and Create

• Use Preview metric to validate your setup

• Click Create metric to save

The new metric will now appear in your analytics and be available for use in flows, dashboards, and segmentation.

Superfans App - Custom Event Tracking

The Superfans app provides rich tracking of user behavior and shopping interactions. These events are available in Klaviyo once the integration is active and can be mapped or used in custom metrics and automations.

Available Superfans Events

• User Login / Logout – Tracks user authentication events

• Page Opened – Fired whenever a new screen or page is opened

• Bottom Bar / Top Navigation Switched – Logs tab or navigation changes

• Side Navigation Opened / Closed – Detects interaction with the app’s side menu

• Product Viewed – Triggered when a product detail page is visited

• Collection Viewed – Tracks visits to collection or category pages

• Variant Changed – Fired when users switch between product options like size or color

• Added to Wishlist / Removed from Wishlist – Tracks wishlist interactions

• Cart Updated / Added to Cart / Removed from Cart / Cart Quantity Updated – All cart-related actions

• On Checkout Click – Triggered when users initiate the checkout process

• Search Performed – Tracks keyword searches

• Collection / Search Results Sorted or Filtered – Tracks UI filtering and sorting actions

• Purchase Event – Fired when a transaction is completed

These can be used to:

• Trigger behavior-based flows (e.g., "Product Viewed but not Purchased")

• Create custom metrics for reporting (e.g., "Filtered Searches that Led to Checkout")

• Power retargeting or upsell campaigns (e.g., users who removed from cart)

Best Practices

• Use clear and consistent naming conventions across all custom metrics

• Map key events such as purchases, adds to cart, and product views for more accurate reporting

• Avoid overlapping event mappings unless necessary

• Use filters to narrow down your custom metrics for meaningful segmentation

• Test your metrics using the Preview feature before using them in live campaigns