Let’s be honest: you didn’t invest time, money, and energy into building your mobile app just for users to install it and forget about it.
That little red notification dot? It's not just a reminder, it’s a revenue lever, if you use it right.
Done well, push notifications can bring back window shoppers, recover abandoned carts, announce flash sales, re-engage lapsed users, and most importantly drive conversions. But there's a thin line between “helpful nudge” and “annoying ping.” And in a world of endless notifications, the winners are the brands who send smarter, not more.
This article is your practical playbook from setup to scale for making push notifications a real revenue channel for your mobile app.
Before you can engage, you need permission. And in today’s privacy-aware world, users don’t say yes to just anyone.
So the first step? Give them a reason to opt in. Not “so we can send you promotions,” but:
“Get notified when your order ships”
“Be the first to know about flash sales”
“Get early access to new collections”
It’s about value, not volume. Position push as a service, not spam.
Superfans push notifications are fully integrated for iOS and Android, with support for Firebase, Klaviyo, and WebEngage to fit your marketing strategy.
One-size-fits-all doesn’t work in push. In fact, it’s a fast way to get ignored or worse, uninstalled.
Think of push like a conversation. What you say should depend on who you’re talking to:
New users → Welcome them with an offer or onboarding tip.
Browsers → Nudge them back to a product they viewed.
Cart abandoners → Remind them what they left behind—maybe with a small incentive.
Repeat customers → Reward loyalty. Show appreciation.
Lapsed users → Reignite interest with new arrivals or exclusive deals.
The tighter your targeting, the higher your engagement and conversions.
Push messages have limited real estate. Every word has to work. So here’s what the best-performing notifications have in common:
Keep it under 40 characters, especially for the first line. You’re not writing a headline—you’re delivering a tap-worthy message.
Example: “Your wishlist item is 20% off ends tonight!”
Use the customer’s name. Mention what they browsed. Reference their loyalty status. Push should feel like it was meant just for them.
Don't leave users wondering what to do next. Tell them:
“Shop Now”
“View Cart”
“Claim Your Offer”
“Tap to Track”
Urgency drives action. But overdoing it leads to fatigue. Use it when it matters:
Flash sales
Back-in-stock alerts
Expiring offers
Real-world message: “Last chance: 3 hours left to grab your 10% cart discount.”
You got the tap don’t lose the sale.
Too many brands lose users at the next step by linking to the app home screen. That’s a dead end.
Instead, use deep links that take users exactly where you want them to go:
Abandoned cart → Pre-filled checkout
Back-in-stock → Product page
Loyalty reward → Redeemable product list
Flash sale → Curated sale collection
Fewer taps = higher conversions.
Pro tip: Test your deep links across devices, login states, and app versions. A seamless experience builds trust and gets results.
You don’t need 20 campaigns to start. You need 3 that work. Here are some high-converting templates:
Message: “Still thinking it over? Your cart’s waiting with 10% off.”
Deep link: Direct to cart
Tip: A/B test with and without discounts
Message: “Flash sale live: Up to 50% off for 24 hours only.”
Deep link: Sale collection page
Timing: Send once at launch, again near expiry
Message: “You've earned a reward! Tap to claim your exclusive offer.”
Deep link: Rewards dashboard or personalized recommendations
Ideal for: High-LTV customers
Push is a performance channel. Treat it like one.
Opt-in rate: Is your value proposition clear?
Open rate: Is your message relevant?
Click-through rate (CTR): Is your CTA strong?
Conversion rate: Are users completing the action?
Revenue per campaign: Are pushes driving real business impact?
Unsubscribe/uninstall rate: Are you overwhelming users?
Message tone: Personal vs. promotional
Send time: Morning, lunch, evening
CTA wording: “Shop Now” vs. “Grab Deal”
Visuals: Icon vs. no icon (if supported)
Offers: % off vs. free shipping
Optimization isn’t optional. It’s what separates the “meh” push from the million-dollar campaign.
Push isn’t about sending more. It’s about sending smarter.
At its best, push acts as a helpful nudge a tap on the shoulder that gets users back into the buying flow. Done poorly, it’s noise. Done well, it’s a direct path to ROI.
If your app is already installed, you’re halfway there. The user is one message and one click away from coming back.
Make it worth their while.
