If you’re running a D2C brand on Shopify, you know the scenario all too well: traffic is flowing, carts are filling, yet conversions aren’t where you want them. Repeat orders are low, and rising ad costs feel like pouring water into a leaky bucket.
Most advice says to “spend more” or “launch more campaigns.” But often, the secret isn’t louder marketing it’s guiding the customers already in your app. That’s where in-app banners step in. Subtle, context-aware, and non-intrusive, banners can turn browsers into buyers, buyers into loyalists, and loyalists into advocates.
Many merchants dismiss banners as “just a strip at the top.” In reality, they’re lightweight, always-on growth levers. Unlike push notifications or emails, banners don’t interrupt, they guide users at the right moments, like a helpful shop assistant appearing just when needed.
Banners work best when placed thoughtfully along the customer journey, helping reduce friction, increase engagement, and drive conversions without shouting for attention.
Here’s how banners can support every stage of the lifecycle, along with real brand examples for inspiration:
Goal: Welcome users, highlight launches, VIP campaigns, or seasonal sales.
Banner Examples:
“Welcome! Enjoy 10% off your first order.”
“Free shipping when you sign up today.”
Brands Using Home Screen Banners:
Glossier - Seasonal launches and promotions
Kylie Cosmetics - Black Friday deals, gifting guides
Gymshark - VIP campaigns, new collections
Sephora -App-exclusive promotions and loyalty perks
Away - Limited edition travel collections
Impact: Boost engagement, reduce friction for new users, highlight seasonal campaigns.
Goal: Influence purchase decisions, promote upsells or bundles, create urgency.
Banner Examples:
“Only 2 left in stock! Don’t miss out.”
“Complete your look , add matching accessories at 15% off.”
“Upgrade to our premium bundle and save ₹500.”
Brands Using PDP Banners:
Nike - Limited stock alerts, upsells
ASOS - “Buy 2, Get 1 Free” accessory bundles
Sephora - Product recommendations based on user behavior
Madewell - Styling suggestions and related products
Bonobos - Upsell bundles and matching items
Impact: Increase add-to-cart and checkout rates, reassure hesitant buyers, increase AOV.
Goal: Reduce cart abandonment, encourage add-ons, remind users of perks.
Banner Examples:
“Add $50 more to unlock free shipping.”
“You have 200 loyalty points waiting!”
“Don’t miss this limited-time offer.”
Brands Using Cart/Checkout Banners:
Gymshark - Free shipping thresholds, VIP perks
Warby Parker - Loyalty rewards and post-purchase incentives
Sephora - Last-minute offers, free shipping reminders
Casper - Financing options and bundle promotions
Away - Encourages add-ons like travel accessories
Impact: Help users complete purchases, increase average order value, provide reassurance.
Goal: Encourage reviews, referrals, and social engagement.
Banner Examples:
“Loved your order? Leave a review & earn 100 points.”
“Refer a friend and get ₹250 off your next purchase.”
“Join our Instagram family, get featured & win vouchers.”
Brands Using Post-Purchase Banners:
Warby Parker - Social sharing for rewards
Glossier - Reviews and community engagement
Mejuri - Referral programs and loyalty points
Away - User-generated content campaigns
Sephora - Loyalty points collection for reviews
Impact: Build social proof, increase repeat purchases, fuel organic growth.
Superfans supports image banners on the Home and Landing pages. For other pages, custom banners can be created using a custom block.
Personalization: Show first-time vs. returning user banners based on behavior.
Segmentation: Target new, repeat, VIP, or dormant users.
Seasonal Campaigns: Perfect for launches, festivals, or limited-time sales.
Avoid cluttering every page, context matters.
Don’t use generic copy like “Shop now.” Provide real value.
Don’t show irrelevant offers to the wrong user segment.
Banners should feel natural, helpful, and timely, not noisy or pushy.
A Shopify store with 10,000 monthly visitors, 2% conversion, and $50 AOV generates 200 orders.
If banners lift conversion to 2.3%, that’s 30 extra orders → $1,500 additional revenue per month.
No extra ads. No new tools. Just one well-placed banner.
Map Your Customer Journey: Home → PDP → Cart → Checkout → Post-Purchase.
Start Small: Focus on Home and PDP for immediate results.
Design Contextual Banners: Discounts, free shipping, urgency, or loyalty points.
Test & Optimize: Track conversions, clicks, and AOV lift.
Example first step: Add a PDP banner promoting a complementary product this week and measure the impact.
Placed thoughtfully, banners can:
Welcome new users
Reassure hesitant buyers
Encourage repeat purchases
Increase basket size
Activate loyal advocates
Small nudges. Big results. Growth isn’t about shouting louder, it’s about guiding better.
