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Push Notifications Setup & Send Guide

Step-by-Step Guide to Setting Up and Sending Push Notifications

Swetha K V·September 24, 2026

Account Setup

There are two ways to set up a Firebase account:

  • Default (Superfans-created): A Firebase account is created by us ([email protected]). To get access, contact our support team.

  • Migration/existing setups: If you already have a Firebase account, add the details in your Superfans dashboard and enable it.

How to enable the Plugin?

Step 1 : Log in to your Superfans dashboard and go to Settings > Plugins.

Step 2 : Under the Search category, select Firebase and toggle it on.

Step 3 - Paste the Project name, Project number, Android App ID, Android API key, iOS App ID & iOS API Key in the dialogue box, and click on Save & Enable plugin.

Where to get Project Name, Project Number, Android App ID, Android API key, iOS App ID & iOS API Key?

Open the Firebase Console, navigate to the Project Overview, and click on Project Settings.

Under the General tab, copy the Project Name and Project Number.

Where to get android details?

Under the Your Apps section, click on the Android apps, and copy the Android App ID.

Download the google-services.json file, and copy the current_key.

Where to get iOS details?

Under the Your Apps section, click on the Apple apps, and copy the App ID.

Download the google-service-Info plist, and copy the API key.

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App rollout is required when the Firebase plugin is enabled or disabled.

How to send Push Notifications?

Step 1: Open Firebase Console

Go to https://console.firebase.google.com and select your project from the list (e.g., Test Flutter).

Step 2: Navigate to Firebase Messaging

In the left sidebar, expand Run and click Messaging (message icon). Once opened, it will appear under Project shortcuts for easier access next time.

Step 3: Create a New Notification Campaign

In the Messaging tab, ensure you’re in the Campaigns section, then click New campaign at the top right.

Step 4: Compose the Notification

  • Title: Enter your notification title (e.g., Freedom Sale is live). Limit: 40–50 characters.

  • Text: Enter the message body (e.g., 🛍 Shop now!). Limit: ~100 characters.

  • Optional: Add an image URL or internal campaign name. (Image uploads are available starting with Blaze plans)

  • Preview: Check the Device preview for Android/iOS.

  • Test: Optionally, send a test message.

Click Next to continue.

Best Practices:

  • Keep notification text concise (max 40-50 characters for title, 100 characters for body)

  • Use emojis sparingly for engagement

  • Include personalization where possible (user name, recommended product)

  • Use rich notifications (images, buttons, deep links) to improve click-through

  • Avoid sending too frequently → implement frequency capping

Step 5: Define the Target Audience

  • Target Type: Choose User Segment (app usage) or Topic (subscribed users, currently, we do not offer support for topics).

  • Select Apps: Pick the apps to send notifications to (e.g., com.vajro.venus for Android, Venus for iOS).

  • You can also choose a pre-set audience if one has already been defined.

Additional filters are available to narrow down your audience:

  • App Version -Target users on a specific app version.

  • Languages - Target users by preferred language.

  • Country/Region - Limit notifications to users in specific locations.

  • User Audiences - Use existing custom or predictive audiences.

  • First Open - Target based on when the app was first opened.

  • Last App Engagement - Reach users based on their most recent activity.

Firebase will display the estimated number of users matching your criteria. Once set, click Next to continue.

Step 6: Review and Publish

  • Review: Check notification content, target apps/audiences, and scheduling.

  • Publish: Click Publish to send immediately.

  • Optional: Save as draft or edit before sending.

Optional Steps

Key Events

This section is optional and helps you measure how your messages drive user actions.

  • Select goal metric: Choose a specific event you want to track, like a purchase or sign-up. This lets you link the message to a business outcome.

Analytics Labels

Labels are a great way to filter your message statistics for deeper analysis.

  • Add an analytics label: From the dropdown menu, select or create a label to tag your message.

  • Requirement: To use this feature, your app needs the Analytics SDK enabled with Firebase data sharing.

Refer to Labels for more information.

Additional Options

This section allows you to customize your notification with advanced settings. All fields are optional.

Android Notification Channel

  • How to: Enter the ID of a notification channel you have created in your Android app. This allows you to categorize notifications for users to manage their preferences (e.g., enable/disable promotional alerts).

  • When to use: Use this when you want to group similar notifications together and give users more control over what they receive.

Custom data

  • How to: Enter a Key-Value pair to send custom data with your notification payload.

  • Example:

    • Key: link

    • Value: product/shoes/item123

  • When to use: This is primarily used for deep linking to navigate users to a specific page or screen inside your app when they tap the notification. Your app code needs to be set up to read this key-value pair and handle the navigation.

Deep Linking in Notifications can be done in two ways:

  1. URL-Based Navigation
    Use full URLs to send users to a webpage outside the app, such as a blog, product page, or promotion.

  2. In-App Navigation (Direct Deep Linking)
    Send users directly to specific screens within the app, like a product page, cart, account section, or custom content block.

In- App Navigation

Page

Key

Value

Cart

cart

Wishlist

wishlist

Account/Profile Page

accounts

Notification History

notifications

Search Page

search

Product Page

product

product id

Category/Collection page

category

your-collection-id

Dynamic Page

page

your-page-id

Custom Content Block

customBlock

your-block-id & Custom Block Type:full_screen

External Website

eUrl

https://your-website.com

URL-based Navigation

Use full URLs when deep linking doesn’t work or when directing to public pages.

Fields: type: url, value: your-website-url

Supported URLs

  • Home: https://yourstore.com/home

  • Product Page: https://yourstore.com/products/nola-tee

  • Collection Page: https://yourstore.com/collections/women-dresses

  • Cart Page:https://yourstore.com/cart

  • Account Page: https://yourstore.com/account

  • Login Page:https://yourstore.com/login

  • Search Page:https://yourstore.com/search?q=summer+dresses

Sound

  • Enabled – Notifications will play a sound.

  • Disabled – Notifications will be silent.

This behaviour depends on the receiver’s mobile device notification settings.

Expires

  • How to: Use the dropdowns to set the message expiration time. You can choose a number and a unit (minutes, hours, days, or weeks).

  • When to use: This is for time-sensitive messages. If a user's device is offline, the message will be delivered only if it hasn't expired. This prevents the delivery of outdated notifications.

After you have configured any of these options, you can click Review to proceed. You can also click Save as draft to save your work without sending the message.

Automated push notifications can be sent using Firebase Cloud Messaging by triggering a Cloud Function whenever a tracked event occurs.

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Up Next: Mastering Audiences in Firebase
Learn how to segment your users with dynamic audiences to send smarter, more personalized push notifications.

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