We’ve all been there, adding items to a cart on a mobile app, only to get stuck at checkout. A slow page, too many fields, or confusing payment options can turn even the most excited shopper into a “maybe next time.”
For D2C merchants, your app is your front-row seat to loyal customers, but a clunky checkout can wipe out all that hard-earned interest. A smooth, frictionless checkout isn’t just convenient it’s the secret to turning casual browsers into repeat buyers.
Here’s how top D2C brands are doing it and how you can make the same improvements on your Superfans app.
Every extra click increases the likelihood of cart abandonment. Simplify your flow by:
Using single-page checkouts whenever possible.
Reducing mandatory fields to essentials: name, email, address, payment.
Offering guest checkout so users don’t have to create an account.
Example: Allbirds’ app uses a one-page checkout, making purchases fast and mobile-friendly.
Different customers prefer different ways to pay. Increase conversions by:
Supporting credit/debit cards, PayPal, Apple Pay, Google Pay, and BNPL options.
Auto-detecting the user’s device to highlight the most relevant payment method.
Allowing saved payment info for returning users.
Example: Sephora’s app includes Apple Pay and saved payment methods, streamlining checkout for different user preferences.
Typing on mobile is tedious. Make it easier by:
Enabling auto-fill for shipping and billing info.
Using predictive address suggestions to reduce errors.
Example: Allbirds’ predictive address suggestions speed up checkout and reduce friction, improving conversion rates.
Hidden fees are a top reason for cart abandonment. Build trust by:
Displaying shipping, taxes, and additional fees upfront.
Updating totals in real time so users always know the final cost.
Example: Glossier shows all costs clearly during checkout, reducing surprises and lowering cart abandonment.
Checkout speed is crucial:
Ensure the checkout page loads in under 3 seconds.
Optimize images and scripts to reduce lag.
Minimize pop-ups and redirects during checkout.
A smooth, fast checkout keeps customers engaged and reduces drop-offs.
Even the smoothest checkout can have hiccups. Reduce abandonment by offering:
Live chat or chatbot support during checkout.
Clear contact options like email or phone.
FAQs addressing common payment or shipping questions.
Immediate assistance reassures users and prevents lost sales.
Customers need clarity:
Include progress bars or step indicators.
Offer a clear order summary before payment.
Send instant post-purchase notifications with tracking details.
Transparency builds trust and reduces anxiety.
No checkout is perfect from the start:
Track drop-off rates at each step.
A/B test CTAs, layouts, and payment options.
Gather qualitative feedback through surveys to identify friction points.
Continuous optimization ensures your checkout stays smooth and effective.
Audit your app’s checkout: remove unnecessary steps, add fast payment options, and clearly show costs. Combine this with predictive input, real-time support, and performance optimization, and your app will convert more users into loyal customers.
A smooth checkout isn’t just convenient, it’s a growth engine for repeat sales and customer trust.
