For e-commerce brands, the website has always been the default hub for digital sales. But in recent years, a quiet shift has been taking place. Customers are spending more time on mobile, and businesses that launch dedicated apps are seeing something remarkable: higher conversions, stronger loyalty, and larger cart sizes.
Mobile apps no longer take months to build. With Superfans, a Shopify app can be live in days. The question every brand needs to ask is simple: is the app really driving revenue growth?
That’s where analytics and measurement come in.
Your mobile app isn’t just another channel, it’s often the most engaged one. Consider these advantages:
Customer loyalty: Installing an app signals intent. These are customers who plan to return.
Frictionless checkout: With saved payment details and one-tap checkouts, apps remove barriers that slow down conversions.
Direct communication: Push notifications cut through crowded inboxes and social feeds.
But none of this matters if you can’t measure results. Without analytics, you’re essentially running your app blind, unable to prove ROI or identify what’s working.
When you talk about sales from your app, you need clarity. With Superfans, these are the key categories to track:
Direct in-app sales - purchases made directly inside the mobile app.
App-assisted sales - cases where customers browse via app but later complete the purchase on web or in-store.
Campaign-driven sales - orders generated through push notifications, in-app offers, or mobile-exclusive campaigns.
This framework ensures you’re not underestimating your app’s impact on revenue.
Superfans provides native analytics out of the box, plus seamless integrations with tools like Klaviyo Analytics, Firebase, and Facebook Ads. This makes it possible to measure:
Revenue broken down by channel (app vs.web).
Customer cohorts - first-time buyers versus repeat purchasers.
Conversions influenced by push notifications or app-specific campaigns.
For a deeper view, connect Superfans to your Shopify analytics. This allows you to compare average order value (AOV) and customer lifetime value (CLV) between app users and web-only buyers.
Tracking everything is overwhelming. Focus on the metrics that reveal how the app drives incremental growth:
Revenue share: What percentage of total sales now comes from the app?
Conversion rate: Are app sessions converting at a higher rate than web sessions?
Average order value: Do app shoppers buy more per order than other channels?
Repeat purchase rate: How quickly do app users come back for their second or third order?
Campaign ROI: Which promotions, notifications, or app-only discounts actually move the needle?
These insights don’t just measure success, they guide better decisions.
Aggregated data only tells part of the story. To make informed growth decisions, break down your app sales into segments such as:
Acquisition source (paid ads, organic search, referrals).
Device type (iOS vs. Android).
Customer type (new vs. repeat).
For instance, if you discover iOS users consistently spend more per order than Android users, you may want to adjust ad budgets accordingly.
Analysis is only as valuable as the actions it informs. Once you know what’s working, feed those insights back into your marketing and product strategy.
Recover abandoned carts with targeted push notifications.
Introduce app-exclusive promotions to incentivize downloads and retention.
Experiment with checkout flows or upsell strategies through A/B testing.
The goal is continuous improvement: learn from your data, refine the experience, and then measure again.
Launching a Superfans-powered app is just the beginning. The real growth comes from understanding how the app contributes to your sales engine. By defining app-driven revenue, focusing on the right metrics, and using analytics to shape your decisions, you move beyond guesswork to strategy.
Your mobile app isn’t simply an extension of your online store. Done right, it becomes the most effective driver of customer loyalty and revenue growth in your entire e-commerce stack.
